This is a completely free, 30-minute tool for thinking concretely about adapting your business to survive coronavirus disruption. To use the tool, click here.


At the moment, our best guess is that some kind of physical distancing is likely to be imposed on F&B businesses for at least another 8 months to 2 years to combat coronavirus spread. There will be much less international and domestic tourism.

F&B businesses that depend on revenue from customers dining in will be seriously affected.

This free tool is designed to help you

  1. See how your current business model might respond to reduced volume because of physical distancing during and after intense lockdowns.
  2. See how a mix of different new offerings that work with physical distancing might affect your business’s profit/loss numbers.

This tool is completely free to use. You don’t need to pay anyone, let alone a consultant, to use it. Contact me if you really want to pay someone to bounce ideas off and talk you through reimagining your business model.

With some friends, I’ve also put together some other (also free) F&B industry coronavirus resources which you can find here.


I send out a weekly newsletter about dealing with uncertainty, which you could sign up for here.

You could also check out my new book, which is about how a mindset that embraces uncertainty helps make some of the best restaurants in the world highly innovative and adaptable. It’ll be available in the US on June 5, and in Europe in July.