The meaningmaking lens on AI

23/9/2024 ☼ not-knowingriskuncertaintymeaningmakingAI

Meaningmaking is a simple concept but one that is counterintuitively powerful in understanding how we think about work and technology in a world where AI exists.

What is meaningmaking? the tl;dr is that meaningmaking is any decision we make about the subjective value of a thing.

I’ve been working on meaningmaking for a while. It’s a natural extension of thinking about how we construct and deal with the many types of not-knowing that can’t be precisely and accurately estimated. Meaningmaking is connected to one type of not-knowing in particular: not-knowing about relative value.

Why is meaningmaking a powerful and vital lens for understanding work and AI? Because every single one of the important and difficult decisions we make in business — including judgment calls” and moral decisions” — requires meaningmaking. And only humans can do meaningmaking work, while machines cannot do meaningmaking work at all (for now).

So here are six short essays I’ve written over the last 18 months. They unpack the concept of meaningmaking and how it applies to thinking strategically about AI, AI products, and the future of work.

  1. Meaningmaking as a uniquely human capacity.
  2. Why AI has a meaningmaking problem.
  3. Why AI wins where it doesn’t have to do meaningmaking.
  4. The seductive mirage of AI.
  5. Meaningmaking and the future of work.
  6. AIs missing middle.