A 30-minute totally free tool for imagining your business. To use the tool, click here.


This spreadsheet is designed to help you

  1. Quickly put a business model into a spreadsheet to see if it is economically viable.
  2. See how different offerings affect the economic viability of a business model.”

Before starting on this spreadsheet, you will want to answer these questions to clarify your thinking about what kind of business you want to run.

This spreadsheet cannot exactly describe your business nor does it include any of your tax liabilities—but it can help you think productively about your business model. Use your judgment before taking any actions.

This tool is completely free to use. You don’t need to pay anyone, let alone a consultant, to use it. Contact me if you really want to pay someone to bounce ideas off and talk you through reimagining your business model.

With some friends, I’ve also put together an F&B industry coronavirus resource available in multiple world languages which you can find here.


I send out a weekly newsletter about dealing with uncertainty, which you could sign up for here.

You could also check out my new book, which is about embracing uncertainty helps make some of the best restaurants in the world both more innovative and more adaptable. It’s available worldwide; you can find buying links here.